Agency: Arting Out Loud
Role: Content & Account Manager
Time: October 2022 – June 2024
Scope: Branding, Visual Identity, Content Strategy, Social Media, Launch, Paid Media Coordination
Barberos is a premium grooming and lifestyle brand based in Bangalore, India, built around modern barbershop culture.
The brand was designed to tap into a powerful emotional insight:
men’s long-term loyalty and nostalgia toward their barbers.
The goal was to translate this cultural familiarity into a contemporary, scalable brand and digital ecosystem.
Brand Strategy & Positioning
Challenge
The founders had a strong vision for a modern barbershop brand, but no defined identity, tone, or communication system.
The challenge was to translate this vision into:
- A clear brand positioning
- A consistent storytelling framework
- A scalable content ecosystem for launch and growth
Strategic Direction
We positioned Barberos as:
A modern barbershop brand blending traditional barbering heritage with contemporary lifestyle culture.
Core Insight
Barbers are not just service providers — they are long-term personal relationships built on trust and routine.
Brand Pillars
- Grooming expertise & education
- Barbershop culture & rituals
- Community & lifestyle identity
- Client transformations & confidence
Branding & Visual Identity
Role
Led the development of the brand identity system in collaboration with designers and founders.
Scope of Work
- Brand positioning translation into visual language
- Logo direction and refinement inputs
- Typography and a grid-based layout system
- Color palette definition
- Visual tone & photography direction
- Visual Language
- Strong masculine and premium palette
- High-contrast, cinematic photograph
- Editorial-style composition
- Clean, structured layouts inspired by lifestyle magazines
Outcome
A cohesive visual identity system that positioned Barberos as a premium yet culturally rooted grooming brand.
Content Strategy & Social Media Direction
Role
Led social media strategy, content planning, and tone of voice development.
Scope of Work
-
- Built social media content strategy from scratch
- Defined tone of voice (confident, minimal, premium, community-driven)
- Created content pillars and formats
- Designed recurring content themes for consistency
Content Pillars
-
- Grooming education & expertise
- Barbershop culture & storytelling
- Community lifestyle content
- Client transformations
Execution
-
- Social media launch strategy throughout our collaboration
- Monthly content direction and planning
- Coordination with designers and copywriters
- Visual + copy alignment for all posts
Launch Strategy & Cross-Team Coordination
Role
Acted as the central account lead, coordinating across multiple teams.
Scope of Work
-
- Managed launch rollout across social and web
- Coordinated design, copy, SMM, and paid media teams
- Ensured brand consistency across all touchpoint
- Oversaw production timelines and delivery
Execution
-
- Launch content grid planning
- Campaign rollout structure
- Cross-functional alignment between:
-
- Web development
- Paid media team
- Social media management team
- Copywriters
Post-Launch Growth & Account Management
Role
Continued as Account & Content Manager post-launch.
Scope of Work
-
- Ongoing social media content planning and review
- Campaign supervision and performance alignment
- Paid media creative coordination
- Brand consistency across all channels
- Weekly cross-team reviews and direction
Performance snapshots from one of the launch-stage content and paid media campaigns designed to strengthen digital presence and early audience engagement.