{"id":274,"date":"2024-02-07T09:22:11","date_gmt":"2024-02-07T09:22:11","guid":{"rendered":"https:\/\/demo.bosathemes.com\/bosa\/digital-marketing\/?p=705"},"modified":"2026-06-03T10:04:14","modified_gmt":"2026-06-03T09:04:14","slug":"success-stories-are-created-after-aim","status":"publish","type":"post","link":"https:\/\/thirdspacestrategy.com\/fr\/success-stories-are-created-after-aim\/","title":{"rendered":"Float Brewery- Strat\u00e9gie de contenu pour les r\u00e9seaux sociaux et ex\u00e9cution du calendrier"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"274\" class=\"elementor elementor-274\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7af918 e-con-full e-flex e-con e-parent\" data-id=\"d7af918\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-911d9f3 e-con-full e-flex e-con e-child\" data-id=\"911d9f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-684d991 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"684d991\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/64230628b53c7a1493bd1965_Float-1024x538.jpg\" class=\"attachment-large size-large wp-image-1388\" alt=\"\" srcset=\"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/64230628b53c7a1493bd1965_Float-1024x538.jpg 1024w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/64230628b53c7a1493bd1965_Float-300x158.jpg 300w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/64230628b53c7a1493bd1965_Float-768x403.jpg 768w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/64230628b53c7a1493bd1965_Float.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7482506 e-con-full e-flex e-con e-child\" data-id=\"7482506\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5060c05 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5060c05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"71\" data-end=\"94\"><b>Agence<\/b>: Arting Out Loud<br \/><b>R\u00f4le<\/b>: Strat\u00e8ge de contenu<br \/><b>Dur\u00e9e<\/b>: Juin 2024 \u2013 ao\u00fbt 2024<br \/><b>P\u00e9rim\u00e8tre : strat\u00e9gie de contenu, structuration des syst\u00e8mes social media, planning \u00e9ditorial, communication de marque, coordination transverse des \u00e9quipes<\/b><\/p><p data-start=\"281\" data-end=\"413\">Float Brewery est une marque de bi\u00e8re contemporaine construite autour d\u2019un storytelling ludique, de la culture craft beer et d\u2019une identit\u00e9 \u00e0 forte dimension sociale.<\/p><p data-start=\"415\" data-end=\"599\">Le projet visait \u00e0 concevoir un syst\u00e8me de contenu social media structur\u00e9 et scalable, capable d\u2019assurer la coh\u00e9rence de la voix de marque, de la direction visuelle et de l\u2019engagement de l\u2019audience.<\/p><p data-start=\"601\" data-end=\"802\">L\u2019objectif \u00e9tait de d\u00e9passer une logique de publication ponctuelle pour mettre en place un framework de contenu r\u00e9plicable, permettant de soutenir des campagnes continues, d\u2019optimiser l\u2019ex\u00e9cution et de renforcer la m\u00e9morisation de la marque sur les plateformes digitales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43fa76e e-flex e-con-boxed e-con e-parent\" data-id=\"43fa76e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a75636e elementor-widget elementor-widget-text-editor\" data-id=\"a75636e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"71\" data-end=\"94\"><strong style=\"color: #0f172a; font-family: 'IBM Plex Serif', serif; font-size: 1.5rem; font-style: inherit;\" data-start=\"811\" data-end=\"853\">Strat\u00e9gie de contenu &amp; communication de marque<\/strong><\/p><h5 data-section-id=\"1cjr6x2\" data-start=\"855\" data-end=\"867\">D\u00e9fi<\/h5><p data-start=\"869\" data-end=\"1014\">La marque ne disposait pas d\u2019un syst\u00e8me structur\u00e9 de communication social media, entra\u00eenant une direction de contenu incoh\u00e9rente et des workflows de publication fragment\u00e9s.<\/p><p data-start=\"1016\" data-end=\"1037\">Challenge<\/p><ul data-start=\"1039\" data-end=\"1334\"><li data-section-id=\"1nfj8za\" data-start=\"1039\" data-end=\"1092\">Construire un framework de contenu coh\u00e9rent et scalable<\/li><li data-section-id=\"dg5j60\" data-start=\"1093\" data-end=\"1160\">\u00c9quilibrer une voix de marque ludique et pleine d\u2019esprit avec une communication claire<\/li><li data-section-id=\"t1bh3a\" data-start=\"1161\" data-end=\"1224\">Assurer la coh\u00e9rence visuelle sur les formats statiques et vid\u00e9o<\/li><li data-section-id=\"pr1e9s\" data-start=\"1225\" data-end=\"1273\">Aligner les workflows design, copy et publication<\/li><li data-section-id=\"17qkazj\" data-start=\"1274\" data-end=\"1334\">Mettre en place des syst\u00e8mes reproductibles pour la production de contenu continue<\/li><\/ul><h5 data-section-id=\"1q85ns8\" data-start=\"1341\" data-end=\"1363\">Orientation strat\u00e9gique<\/h5><p data-start=\"1365\" data-end=\"1396\">Nous avons positionn\u00e9 Float Brewery comme :<\/p><p data-start=\"1398\" data-end=\"1500\">Une marque de brasserie \u00e0 dimension sociale, combinant culture craft beer, humour et storytelling centr\u00e9 sur l\u2019exp\u00e9rience.<\/p><h5 data-section-id=\"1p9h22g\" data-start=\"1507\" data-end=\"1522\">Id\u00e9e cl\u00e9<\/h5><p data-start=\"1524\" data-end=\"1696\">Pour les marques d\u2019hospitalit\u00e9 et de lifestyle, la coh\u00e9rence du ton, du rythme de publication et de l\u2019identit\u00e9 visuelle est essentielle pour construire la familiarit\u00e9 et renforcer la m\u00e9morisation de la marque sur le long terme.<\/p><h5 data-section-id=\"17zx3t3\" data-start=\"1703\" data-end=\"1719\">Piliers de la marque<\/h5><ul data-start=\"1721\" data-end=\"1896\"><li data-section-id=\"puv3t3\" data-start=\"1721\" data-end=\"1763\">Storytelling produit &amp; mise en avant de la carte<\/li><li data-section-id=\"1qoymq0\" data-start=\"1764\" data-end=\"1804\">Divertissement &amp; engagement communautaire<\/li><li data-section-id=\"1997zii\" data-start=\"1805\" data-end=\"1847\">Exp\u00e9riences sociales &amp; moments de vie<\/li><li data-section-id=\"1i29kl0\" data-start=\"1848\" data-end=\"1896\">Culture de la brasserie &amp; contenu bas\u00e9 sur la personnalit\u00e9<\/li><\/ul><h4 data-section-id=\"sc8qrh\" data-start=\"1903\" data-end=\"1948\"><span role=\"text\"><strong data-start=\"1905\" data-end=\"1948\">Syst\u00e8mes de contenu &amp; planification social media<\/strong><\/span><\/h4><h5 data-section-id=\"1xwbgcx\" data-start=\"1950\" data-end=\"1957\">R\u00f4le<\/h5><p data-start=\"1959\" data-end=\"2047\">Pilotage du d\u00e9veloppement et de l\u2019ex\u00e9cution du syst\u00e8me de planification et de publication de contenu de la marque.<\/p><h5 data-section-id=\"10se0iv\" data-start=\"2054\" data-end=\"2070\">Port\u00e9e des travaux<\/h5><ul data-start=\"2072\" data-end=\"2388\"><li data-section-id=\"1hjaa95\" data-start=\"2072\" data-end=\"2123\">Conception des calendriers \u00e9ditoriaux mensuels<\/li><li data-section-id=\"vu3u00\" data-start=\"2124\" data-end=\"2174\">D\u00e9finition des piliers de contenu et du rythme de publication<\/li><li data-section-id=\"1fhekv2\" data-start=\"2175\" data-end=\"2237\">Direction des id\u00e9es pour les formats posts statiques, reels et carrousels<\/li><li data-section-id=\"1p3259m\" data-start=\"2238\" data-end=\"2279\">Coordination des designers et copywriters<\/li><li data-section-id=\"vm0z32\" data-start=\"2280\" data-end=\"2338\">Garantie de la coh\u00e9rence de l\u2019ensemble des communications publi\u00e9es<\/li><li data-section-id=\"1y8viu0\" data-start=\"2339\" data-end=\"2388\">Supervision de l\u2019ex\u00e9cution, de la planification \u00e0 la publication<\/li><\/ul><h5 data-section-id=\"1y055qh\" data-start=\"2395\" data-end=\"2412\">Syst\u00e8me de contenu<\/h5><p data-start=\"2414\" data-end=\"2503\">Plut\u00f4t qu\u2019une approche r\u00e9active, le projet a consist\u00e9 \u00e0 construire un syst\u00e8me de contenu scalable \u00e0 travers :<\/p><ul data-start=\"2505\" data-end=\"2696\"><li data-section-id=\"16p8ebv\" data-start=\"2505\" data-end=\"2542\">Planification mensuelle des contenus<\/li><li data-section-id=\"1h5pg2q\" data-start=\"2543\" data-end=\"2574\">Structuration des grilles Instagram<\/li><li data-section-id=\"vrgf76\" data-start=\"2575\" data-end=\"2612\">Int\u00e9gration des formats reels et statiques<\/li><li data-section-id=\"st9sqa\" data-start=\"2613\" data-end=\"2648\">Mise en place de timelines de production structur\u00e9es<\/li><li data-section-id=\"1k1mgoy\" data-start=\"2649\" data-end=\"2696\">Alignement entre copywriting et direction visuelle<\/li><\/ul><h4 data-section-id=\"l0s2ns\" data-start=\"2703\" data-end=\"2739\"><span role=\"text\"><strong data-start=\"2705\" data-end=\"2739\">Ex\u00e9cution &amp; production de contenu<\/strong><\/span><\/h4><h5 data-section-id=\"hjhqle\" data-start=\"2741\" data-end=\"2760\">Livrables<\/h5><ul data-start=\"2762\" data-end=\"2974\"><li data-section-id=\"1y1mwd6\" data-start=\"2762\" data-end=\"2804\">Calendriers \u00e9ditoriaux mensuels<\/li><li data-section-id=\"1xvihyq\" data-start=\"2805\" data-end=\"2851\">Syst\u00e8mes de planification de grille Instagram<\/li><li data-section-id=\"1qrehwp\" data-start=\"2852\" data-end=\"2889\">Contenus statiques et carrousels<\/li><li data-section-id=\"1lxm5a1\" data-start=\"2890\" data-end=\"2931\">Concepts et direction des reels<\/li><li data-section-id=\"1m9mgzx\" data-start=\"2932\" data-end=\"2974\">Direction \u00e9ditoriale align\u00e9e avec la tonalit\u00e9 de marque<\/li><\/ul><h4 data-section-id=\"khhqqe\" data-start=\"2981\" data-end=\"3013\">Coordination transverse<\/h4><p data-start=\"3015\" data-end=\"3035\">Collaboration avec:<\/p><ul data-start=\"3037\" data-end=\"3136\"><li data-section-id=\"7zsk44\" data-start=\"3037\" data-end=\"3053\">\u00c9quipes design<\/li><li data-section-id=\"ee85gx\" data-start=\"3054\" data-end=\"3069\">R\u00e9dacteurs publicitaires<\/li><li data-section-id=\"1dvmbeo\" data-start=\"3070\" data-end=\"3103\">\u00c9quipes de publication r\u00e9seau social<\/li><li data-section-id=\"1u3cjya\" data-start=\"3104\" data-end=\"3136\">Workflows de production de contenu<\/li><\/ul><h4 data-section-id=\"tc6psc\" data-start=\"3143\" data-end=\"3156\"><span role=\"text\"><strong data-start=\"3145\" data-end=\"3156\">R\u00e9sultat<\/strong><\/span><\/h4><ul data-start=\"3158\" data-end=\"3526\"><li data-section-id=\"t69n2y\" data-start=\"3158\" data-end=\"3214\">Mise en place d\u2019un syst\u00e8me de contenu scalable et reproductible<\/li><li data-section-id=\"1nj8f8u\" data-start=\"3215\" data-end=\"3280\">Am\u00e9lioration de la coh\u00e9rence de l\u2019identit\u00e9 visuelle et de la communication<\/li><li data-section-id=\"14j3vct\" data-start=\"3281\" data-end=\"3357\">Renforcement de la m\u00e9morisation de marque via une direction \u00e9ditoriale coh\u00e9rente<\/li><li data-section-id=\"6a63ui\" data-start=\"3358\" data-end=\"3437\">Fluidification de la coordination entre contenu, design et publication<\/li><li data-section-id=\"10685l2\" data-start=\"3438\" data-end=\"3526\">Construction d\u2019une base op\u00e9rationnelle solide pour les campagnes futures et la production continue<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f239ce e-flex e-con-boxed e-con e-parent\" data-id=\"9f239ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9172ac4 e-con-full e-flex e-con e-child\" data-id=\"9172ac4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa547eb elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"aa547eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/Screenshot-2026-05-26-at-17.30.26.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Instagram Feed view\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTI3MywidXJsIjoiaHR0cHM6XC9cL3RoaXJkc3BhY2VzdHJhdGVneS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzAyXC9TY3JlZW5zaG90LTIwMjYtMDUtMjYtYXQtMTcuMzAuMjYucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"581\" height=\"1024\" src=\"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/Screenshot-2026-05-26-at-17.30.26-581x1024.png\" class=\"attachment-large size-large wp-image-1273\" alt=\"\" srcset=\"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/Screenshot-2026-05-26-at-17.30.26-581x1024.png 581w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/Screenshot-2026-05-26-at-17.30.26-170x300.png 170w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/Screenshot-2026-05-26-at-17.30.26-7x12.png 7w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/Screenshot-2026-05-26-at-17.30.26.png 736w\" sizes=\"(max-width: 581px) 100vw, 581px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed7165c e-con-full e-flex e-con e-child\" data-id=\"ed7165c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f0cc78 elementor-widget elementor-widget-video\" data-id=\"0f0cc78\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/SaveClip.App_AQMqXWEvCGrprGvMWL7hV5bT7R5d7iDLUSrl-pennlZ3eDylXt9xpRAuBEd4gqolRjSzgCwbCa0adx0p7t9wkzdUwSkQ4vttpAFP4mk-1.mp4\" controls=\"\" preload=\"metadata\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b0438e e-con-full e-flex e-con e-child\" data-id=\"0b0438e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-681da94 elementor-widget elementor-widget-image\" data-id=\"681da94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/Screenshot-2026-05-26-at-17.30.52.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Instagram Feed View 2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTI3NSwidXJsIjoiaHR0cHM6XC9cL3RoaXJkc3BhY2VzdHJhdGVneS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzAyXC9TY3JlZW5zaG90LTIwMjYtMDUtMjYtYXQtMTcuMzAuNTIucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"578\" height=\"1024\" src=\"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/Screenshot-2026-05-26-at-17.30.52-578x1024.png\" class=\"attachment-large size-large wp-image-1275\" alt=\"\" srcset=\"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/Screenshot-2026-05-26-at-17.30.52-578x1024.png 578w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/Screenshot-2026-05-26-at-17.30.52-169x300.png 169w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/Screenshot-2026-05-26-at-17.30.52-7x12.png 7w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/Screenshot-2026-05-26-at-17.30.52.png 708w\" sizes=\"(max-width: 578px) 100vw, 578px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb19303 e-con-full e-flex e-con e-child\" data-id=\"fb19303\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78b6613 e-flex e-con-boxed e-con e-parent\" data-id=\"78b6613\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8fe91de elementor-widget elementor-widget-text-editor\" data-id=\"8fe91de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Exemple de grille Instagram et concept de reel pour Float<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a437083 e-con-full e-flex e-con e-parent\" data-id=\"a437083\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Agency: Arting Out LoudRole: Content StrategistTime: June 2024- August 2024Scope: Content Strategy, Social Media Systems, Content Calendars, Brand Communication, Cross-Team Coordination Float Brewery is a contemporary brewery brand built around playful storytelling, craft beer culture, and a socially driven identity. The project focused on creating a structured and scalable social media content system that could [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[],"tags":[],"class_list":["post-274","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Float Brewery \u2014 Social Media Content Strategy &amp; Calendar Execution<\/title>\n<meta name=\"description\" content=\"Agency: Arting Out LoudRole: Content StrategistTime: June 2024- August 2024Scope: Content Strategy, Social Media Systems, Content Calendars, Brand\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thirdspacestrategy.com\/fr\/success-stories-are-created-after-aim\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Float Brewery \u2014 Social Media Content Strategy &amp; Calendar Execution\" \/>\n<meta property=\"og:description\" content=\"Agency: Arting Out LoudRole: Content StrategistTime: June 2024- August 2024Scope: Content Strategy, Social Media Systems, Content Calendars, Brand\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thirdspacestrategy.com\/fr\/success-stories-are-created-after-aim\/\" \/>\n<meta property=\"og:site_name\" content=\"Third Space Strategy\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-07T09:22:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-03T09:04:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/64230628b53c7a1493bd1965_Float.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eishica\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eishica\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thirdspacestrategy.com\\\/success-stories-are-created-after-aim\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thirdspacestrategy.com\\\/success-stories-are-created-after-aim\\\/\"},\"author\":{\"name\":\"Eishica\",\"@id\":\"https:\\\/\\\/thirdspacestrategy.com\\\/#\\\/schema\\\/person\\\/2d0004fc0cdae79f7426173a02a6eb33\"},\"headline\":\"Float Brewery \u2014 Social Media Content Strategy &#038; Calendar Execution\",\"datePublished\":\"2024-02-07T09:22:11+00:00\",\"dateModified\":\"2026-06-03T09:04:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thirdspacestrategy.com\\\/success-stories-are-created-after-aim\\\/\"},\"wordCount\":454,\"publisher\":{\"@id\":\"https:\\\/\\\/thirdspacestrategy.com\\\/#\\\/schema\\\/person\\\/2d0004fc0cdae79f7426173a02a6eb33\"},\"image\":{\"@id\":\"https:\\\/\\\/thirdspacestrategy.com\\\/success-stories-are-created-after-aim\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thirdspacestrategy.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/64230628b53c7a1493bd1965_Float-1024x538.jpg\",\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thirdspacestrategy.com\\\/success-stories-are-created-after-aim\\\/\",\"url\":\"https:\\\/\\\/thirdspacestrategy.com\\\/success-stories-are-created-after-aim\\\/\",\"name\":\"Float Brewery \u2014 Social Media Content Strategy & Calendar Execution\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thirdspacestrategy.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thirdspacestrategy.com\\\/success-stories-are-created-after-aim\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thirdspacestrategy.com\\\/success-stories-are-created-after-aim\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thirdspacestrategy.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/64230628b53c7a1493bd1965_Float-1024x538.jpg\",\"datePublished\":\"2024-02-07T09:22:11+00:00\",\"dateModified\":\"2026-06-03T09:04:14+00:00\",\"description\":\"Agency: Arting Out LoudRole: Content StrategistTime: June 2024- August 2024Scope: Content Strategy, Social Media Systems, Content Calendars, Brand\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thirdspacestrategy.com\\\/success-stories-are-created-after-aim\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thirdspacestrategy.com\\\/success-stories-are-created-after-aim\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/thirdspacestrategy.com\\\/success-stories-are-created-after-aim\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thirdspacestrategy.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/64230628b53c7a1493bd1965_Float-1024x538.jpg\",\"contentUrl\":\"https:\\\/\\\/thirdspacestrategy.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/64230628b53c7a1493bd1965_Float-1024x538.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thirdspacestrategy.com\\\/success-stories-are-created-after-aim\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thirdspacestrategy.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Float Brewery \u2014 Social Media Content Strategy &#038; Calendar Execution\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thirdspacestrategy.com\\\/#website\",\"url\":\"https:\\\/\\\/thirdspacestrategy.com\\\/\",\"name\":\"Third Space Strategy\",\"description\":\"From marketplace noise to a clear narrative\",\"publisher\":{\"@id\":\"https:\\\/\\\/thirdspacestrategy.com\\\/#\\\/schema\\\/person\\\/2d0004fc0cdae79f7426173a02a6eb33\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thirdspacestrategy.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/thirdspacestrategy.com\\\/#\\\/schema\\\/person\\\/2d0004fc0cdae79f7426173a02a6eb33\",\"name\":\"Eishica\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/thirdspacestrategy.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/favicon-3.png\",\"url\":\"https:\\\/\\\/thirdspacestrategy.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/favicon-3.png\",\"contentUrl\":\"https:\\\/\\\/thirdspacestrategy.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/favicon-3.png\",\"width\":500,\"height\":500,\"caption\":\"Eishica\"},\"logo\":{\"@id\":\"https:\\\/\\\/thirdspacestrategy.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/favicon-3.png\"},\"sameAs\":[\"https:\\\/\\\/thirdspacestrategy.com\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/eishicachaubey\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Float Brewery \u2014 Social Media Content Strategy & Calendar Execution","description":"Agency: Arting Out LoudRole: Content StrategistTime: June 2024- August 2024Scope: Content Strategy, Social Media Systems, Content Calendars, Brand","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thirdspacestrategy.com\/fr\/success-stories-are-created-after-aim\/","og_locale":"fr_FR","og_type":"article","og_title":"Float Brewery \u2014 Social Media Content Strategy & Calendar Execution","og_description":"Agency: Arting Out LoudRole: Content StrategistTime: June 2024- August 2024Scope: Content Strategy, Social Media Systems, Content Calendars, Brand","og_url":"https:\/\/thirdspacestrategy.com\/fr\/success-stories-are-created-after-aim\/","og_site_name":"Third Space Strategy","article_published_time":"2024-02-07T09:22:11+00:00","article_modified_time":"2026-06-03T09:04:14+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/64230628b53c7a1493bd1965_Float.jpg","type":"image\/jpeg"}],"author":"Eishica","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Eishica","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thirdspacestrategy.com\/success-stories-are-created-after-aim\/#article","isPartOf":{"@id":"https:\/\/thirdspacestrategy.com\/success-stories-are-created-after-aim\/"},"author":{"name":"Eishica","@id":"https:\/\/thirdspacestrategy.com\/#\/schema\/person\/2d0004fc0cdae79f7426173a02a6eb33"},"headline":"Float Brewery \u2014 Social Media Content Strategy &#038; Calendar Execution","datePublished":"2024-02-07T09:22:11+00:00","dateModified":"2026-06-03T09:04:14+00:00","mainEntityOfPage":{"@id":"https:\/\/thirdspacestrategy.com\/success-stories-are-created-after-aim\/"},"wordCount":454,"publisher":{"@id":"https:\/\/thirdspacestrategy.com\/#\/schema\/person\/2d0004fc0cdae79f7426173a02a6eb33"},"image":{"@id":"https:\/\/thirdspacestrategy.com\/success-stories-are-created-after-aim\/#primaryimage"},"thumbnailUrl":"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/64230628b53c7a1493bd1965_Float-1024x538.jpg","inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/thirdspacestrategy.com\/success-stories-are-created-after-aim\/","url":"https:\/\/thirdspacestrategy.com\/success-stories-are-created-after-aim\/","name":"Float Brewery \u2014 Social Media Content Strategy & Calendar Execution","isPartOf":{"@id":"https:\/\/thirdspacestrategy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thirdspacestrategy.com\/success-stories-are-created-after-aim\/#primaryimage"},"image":{"@id":"https:\/\/thirdspacestrategy.com\/success-stories-are-created-after-aim\/#primaryimage"},"thumbnailUrl":"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/64230628b53c7a1493bd1965_Float-1024x538.jpg","datePublished":"2024-02-07T09:22:11+00:00","dateModified":"2026-06-03T09:04:14+00:00","description":"Agency: Arting Out LoudRole: Content StrategistTime: June 2024- August 2024Scope: Content Strategy, Social Media Systems, Content Calendars, Brand","breadcrumb":{"@id":"https:\/\/thirdspacestrategy.com\/success-stories-are-created-after-aim\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thirdspacestrategy.com\/success-stories-are-created-after-aim\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/thirdspacestrategy.com\/success-stories-are-created-after-aim\/#primaryimage","url":"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/64230628b53c7a1493bd1965_Float-1024x538.jpg","contentUrl":"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/64230628b53c7a1493bd1965_Float-1024x538.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/thirdspacestrategy.com\/success-stories-are-created-after-aim\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thirdspacestrategy.com\/"},{"@type":"ListItem","position":2,"name":"Float Brewery \u2014 Social Media Content Strategy &#038; Calendar Execution"}]},{"@type":"WebSite","@id":"https:\/\/thirdspacestrategy.com\/#website","url":"https:\/\/thirdspacestrategy.com\/","name":"Third Space Strategy","description":"From marketplace noise to a clear narrative","publisher":{"@id":"https:\/\/thirdspacestrategy.com\/#\/schema\/person\/2d0004fc0cdae79f7426173a02a6eb33"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thirdspacestrategy.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Person","Organization"],"@id":"https:\/\/thirdspacestrategy.com\/#\/schema\/person\/2d0004fc0cdae79f7426173a02a6eb33","name":"Eishica","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/01\/favicon-3.png","url":"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/01\/favicon-3.png","contentUrl":"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/01\/favicon-3.png","width":500,"height":500,"caption":"Eishica"},"logo":{"@id":"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/01\/favicon-3.png"},"sameAs":["https:\/\/thirdspacestrategy.com","https:\/\/www.linkedin.com\/in\/eishicachaubey\/"]}]}},"_links":{"self":[{"href":"https:\/\/thirdspacestrategy.com\/fr\/wp-json\/wp\/v2\/posts\/274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thirdspacestrategy.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thirdspacestrategy.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thirdspacestrategy.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thirdspacestrategy.com\/fr\/wp-json\/wp\/v2\/comments?post=274"}],"version-history":[{"count":19,"href":"https:\/\/thirdspacestrategy.com\/fr\/wp-json\/wp\/v2\/posts\/274\/revisions"}],"predecessor-version":[{"id":1419,"href":"https:\/\/thirdspacestrategy.com\/fr\/wp-json\/wp\/v2\/posts\/274\/revisions\/1419"}],"wp:attachment":[{"href":"https:\/\/thirdspacestrategy.com\/fr\/wp-json\/wp\/v2\/media?parent=274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thirdspacestrategy.com\/fr\/wp-json\/wp\/v2\/categories?post=274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thirdspacestrategy.com\/fr\/wp-json\/wp\/v2\/tags?post=274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}