{"id":272,"date":"2024-02-07T09:22:58","date_gmt":"2024-02-07T09:22:58","guid":{"rendered":"https:\/\/demo.bosathemes.com\/bosa\/digital-marketing\/?p=716"},"modified":"2026-06-03T10:12:24","modified_gmt":"2026-06-03T09:12:24","slug":"business-needs-to-implement-market","status":"publish","type":"post","link":"https:\/\/thirdspacestrategy.com\/fr\/business-needs-to-implement-market\/","title":{"rendered":"La Bon Coffee &amp; Beans- Lancement d'une marque de caf\u00e9 de sp\u00e9cialit\u00e9 multicanal"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"272\" class=\"elementor elementor-272\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1aeaec1 e-con-full e-flex e-con e-parent\" data-id=\"1aeaec1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ec9e6d1 e-con-full e-flex e-con e-child\" data-id=\"ec9e6d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c795235 elementor-widget elementor-widget-image\" data-id=\"c795235\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"914\" height=\"846\" src=\"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/Screenshot-2026-03-11-at-18.00.01-1.webp\" class=\"attachment-large size-large wp-image-1222\" alt=\"\" srcset=\"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/Screenshot-2026-03-11-at-18.00.01-1.webp 914w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/Screenshot-2026-03-11-at-18.00.01-1-300x278.webp 300w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/Screenshot-2026-03-11-at-18.00.01-1-768x711.webp 768w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/Screenshot-2026-03-11-at-18.00.01-1-13x12.png 13w\" sizes=\"(max-width: 914px) 100vw, 914px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fed5d01 e-con-full e-flex e-con e-child\" data-id=\"fed5d01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8997ee elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a8997ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"429\" data-end=\"452\"><strong>Agence :<\/strong>\u00a0Arting Out Loud<br \/><strong>R\u00f4le :<\/strong>\u00a0Responsable du contenu cr\u00e9atif \u2192 Chef de compte<br \/><strong>Dur\u00e9e<\/strong>: F\u00e9vrier 2024 - Juillet 2024<br \/><b>Port\u00e9e\u00a0: Strat\u00e9gie de marque, Identit\u00e9 visuelle, Emballage, Strat\u00e9gie de contenu, M\u00e9dias sociaux, Coordination des relations publiques, Gestion du lancement<\/b><\/p>\n<p data-start=\"632\" data-end=\"783\">La Bon Coffee &amp; Beans est une marque de caf\u00e9 de sp\u00e9cialit\u00e9 positionn\u00e9e autour de l'artisanat, du processus et de l'accessibilit\u00e9 quotidienne sur le march\u00e9 du caf\u00e9 haut de gamme indien.<\/p>\n<p data-start=\"785\" data-end=\"994\">Le projet visait \u00e0 construire la marque \u00e0 partir de z\u00e9ro dans un d\u00e9lai serr\u00e9 de 3 mois, combinant l'identit\u00e9 de marque, l'emballage, les syst\u00e8mes de contenu et la visibilit\u00e9 pilot\u00e9e par les relations publiques en un \u00e9cosyst\u00e8me de lancement coordonn\u00e9.<\/p>\n<p data-start=\"996\" data-end=\"1132\">L'objectif \u00e9tait d'\u00e9tablir une pr\u00e9sence de marque coh\u00e9rente et \u00e9volutive sur les r\u00e9seaux sociaux, le web, les emballages et les canaux m\u00e9diatiques simultan\u00e9ment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34b9e0f1 e-flex e-con-boxed e-con e-parent\" data-id=\"34b9e0f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-776f5401 elementor-widget elementor-widget-text-editor\" data-id=\"776f5401\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"429\" data-end=\"452\">\u00a0<\/p>\n<h4 data-section-id=\"14na61l\" data-start=\"1139\" data-end=\"1173\"><span role=\"text\"><strong data-start=\"1141\" data-end=\"1173\">Strat\u00e9gie de Marque et Positionnement<\/strong><\/span><\/h4>\n<h5 data-section-id=\"1cjr6x2\" data-start=\"1175\" data-end=\"1187\">D\u00e9fi<\/h5>\n<p data-start=\"1189\" data-end=\"1247\">La marque est entr\u00e9e sur un march\u00e9 du caf\u00e9 tr\u00e8s concurrentiel avec :<\/p>\n<ul data-start=\"1249\" data-end=\"1468\">\n<li data-section-id=\"d1t07d\" data-start=\"1249\" data-end=\"1299\">Absence d'identit\u00e9 de marque ou de pr\u00e9sence num\u00e9rique existante<\/li>\n<li data-section-id=\"18jy5po\" data-start=\"1300\" data-end=\"1338\">Un calendrier de lancement court (3 mois)<\/li>\n<li data-section-id=\"1cwreef\" data-start=\"1339\" data-end=\"1411\">Parties prenantes multiples dans les \u00e9quipes cr\u00e9atives, relations publiques, web et de production<\/li>\n<li data-section-id=\"mfw34\" data-start=\"1412\" data-end=\"1468\">Le besoin de visibilit\u00e9 simultan\u00e9e sur tous les canaux<\/li>\n<\/ul>\n<p data-start=\"1470\" data-end=\"1583\">Le d\u00e9fi \u00e9tait de construire un \u00e9cosyst\u00e8me de marque pr\u00eat pour le lancement, qui soit haut de gamme, coh\u00e9rent et align\u00e9 sur le plan op\u00e9rationnel.<\/p>\n<h5 data-section-id=\"1q85ns8\" data-start=\"1590\" data-end=\"1612\">Orientation strat\u00e9gique<\/h5>\n<p data-start=\"1614\" data-end=\"1653\">Nous avons positionn\u00e9 La Bon Coffee &amp; Beans comme :<\/p>\n<p data-start=\"1655\" data-end=\"1766\">Une marque de caf\u00e9 artisanal haut de gamme alliant narration artisanale et culture du caf\u00e9 accessible au quotidien.<\/p>\n<h5 data-section-id=\"1p9h22g\" data-start=\"1773\" data-end=\"1788\">Id\u00e9e cl\u00e9<\/h5>\n<p data-start=\"1790\" data-end=\"1912\">Les consommateurs recherchent de plus en plus des exp\u00e9riences de caf\u00e9 de sp\u00e9cialit\u00e9 qui semblent haut de gamme sans devenir inaccessibles ou intimidantes.<\/p>\n<h5 data-section-id=\"17zx3t3\" data-start=\"1919\" data-end=\"1935\">Piliers de la marque<\/h5>\n<ul data-start=\"1937\" data-end=\"2047\">\n<li data-section-id=\"o47gi9\" data-start=\"1937\" data-end=\"1965\">Artisanat et expertise caf\u00e9<\/li>\n<li data-section-id=\"1j77aiz\" data-start=\"1966\" data-end=\"1990\">Transparence du processus<\/li>\n<li data-section-id=\"abpwg3\" data-start=\"1991\" data-end=\"2021\">Mode de vie premium au quotidien<\/li>\n<li data-section-id=\"1rma77b\" data-start=\"2022\" data-end=\"2047\">Communaut\u00e9 et d\u00e9couverte<\/li>\n<\/ul>\n<h4 data-section-id=\"hfbmwp\" data-start=\"2054\" data-end=\"2086\">\u00a0<\/h4>\n<h4 data-section-id=\"hfbmwp\" data-start=\"2054\" data-end=\"2086\"><span role=\"text\"><strong data-start=\"2056\" data-end=\"2086\">Image de marque et identit\u00e9 visuelle<\/strong><\/span><\/h4>\n<h5 data-section-id=\"1xwbgcx\" data-start=\"2088\" data-end=\"2095\">R\u00f4le<\/h5>\n<p data-start=\"2097\" data-end=\"2213\">Dirig\u00e9 le d\u00e9veloppement et la coordination du syst\u00e8me d'identit\u00e9 de marque \u00e0 travers les points de contact visuels, d'emballage et num\u00e9riques.<\/p>\n<h5 data-section-id=\"10se0iv\" data-start=\"2220\" data-end=\"2236\">Port\u00e9e des travaux<\/h5>\n<ul data-start=\"2238\" data-end=\"2473\">\n<li data-section-id=\"1yb9e73\" data-start=\"2238\" data-end=\"2292\">Traduction de la strat\u00e9gie de marque en identit\u00e9 visuelle<\/li>\n<li data-section-id=\"uh8vti\" data-start=\"2293\" data-end=\"2333\">Direction et coordination de l'emballage<\/li>\n<li data-section-id=\"a8t6gd\" data-start=\"2334\" data-end=\"2375\">Guides pour la typographie et le syst\u00e8me de mise en page<\/li>\n<li data-section-id=\"1jtk026\" data-start=\"2376\" data-end=\"2413\">Ton visuel et direction de l'imagerie<\/li>\n<li data-section-id=\"d013xd\" data-start=\"2414\" data-end=\"2473\">Alignement entre l'esth\u00e9tique de l'emballage, des r\u00e9seaux sociaux et du web<\/li>\n<\/ul>\n<h5 data-section-id=\"nvylnn\" data-start=\"2480\" data-end=\"2498\">Langage visuel<\/h5>\n<ul data-start=\"2500\" data-end=\"2646\">\n<li data-section-id=\"162e8ut\" data-start=\"2500\" data-end=\"2538\">Esth\u00e9tique chaleureuse, haut de gamme, artisanale<\/li>\n<li data-section-id=\"g579yk\" data-start=\"2539\" data-end=\"2568\">Mises en page minimalistes et \u00e9pur\u00e9es<\/li>\n<li data-section-id=\"1hxo32u\" data-start=\"2569\" data-end=\"2609\">Visuels de narration ax\u00e9s sur le produit<\/li>\n<li data-section-id=\"pkxf9l\" data-start=\"2610\" data-end=\"2646\">Imagerie ax\u00e9e sur le style de vie<\/li>\n<\/ul>\n<h5 data-section-id=\"1273t9r\" data-start=\"2653\" data-end=\"2663\">R\u00e9sultat<\/h5>\n<p data-start=\"2665\" data-end=\"2772\">Un syst\u00e8me d'identit\u00e9 visuelle coh\u00e9rent qui \u00e9tablit La Bon comme une marque de caf\u00e9 de sp\u00e9cialit\u00e9 moderne et accessible.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e589385 e-con-full e-flex e-con e-parent\" data-id=\"e589385\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-664266e e-con-full e-flex e-con e-child\" data-id=\"664266e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3574d1d elementor-widget elementor-widget-image\" data-id=\"3574d1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.behance.net\/gallery\/202567165\/Branding-Identity-Labon-Beans-Coffee\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-25-at-19.38.56-1024x573.webp\" class=\"attachment-large size-large wp-image-1257\" alt=\"\" srcset=\"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-25-at-19.38.56-1024x573.webp 1024w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-25-at-19.38.56-300x168.webp 300w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-25-at-19.38.56-768x430.webp 768w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-25-at-19.38.56-1536x860.webp 1536w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-25-at-19.38.56-18x10.webp 18w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-25-at-19.38.56.webp 1882w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6447d4b e-flex e-con-boxed e-con e-parent\" data-id=\"6447d4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-59cb8b6 e-con-full e-flex e-con e-child\" data-id=\"59cb8b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-570a39d elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"570a39d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/Screenshot-2026-05-25-at-19.45.38.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"La bon sample feed view\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTI1OCwidXJsIjoiaHR0cHM6XC9cL3RoaXJkc3BhY2VzdHJhdGVneS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzAyXC9TY3JlZW5zaG90LTIwMjYtMDUtMjUtYXQtMTkuNDUuMzgud2VicCJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"565\" height=\"1024\" src=\"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/Screenshot-2026-05-25-at-19.45.38-565x1024.webp\" class=\"attachment-large size-large wp-image-1258\" alt=\"\" srcset=\"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/Screenshot-2026-05-25-at-19.45.38-565x1024.webp 565w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/Screenshot-2026-05-25-at-19.45.38-166x300.webp 166w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/Screenshot-2026-05-25-at-19.45.38-7x12.webp 7w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/Screenshot-2026-05-25-at-19.45.38.webp 762w\" sizes=\"(max-width: 565px) 100vw, 565px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6343fb e-con-full e-flex e-con e-child\" data-id=\"e6343fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-952ee88 elementor-widget elementor-widget-text-editor\" data-id=\"952ee88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 data-section-id=\"t3emeg\" data-start=\"2779\" data-end=\"2824\"><span role=\"text\">Strat\u00e9gie de contenu et lancement multicanal<\/span><\/h4>\n<h5 data-section-id=\"1xwbgcx\" data-start=\"2826\" data-end=\"2833\">R\u00f4le<\/h5>\n<p data-start=\"2835\" data-end=\"2918\">Dirig\u00e9 la planification de contenu, la coordination de lancement et la strat\u00e9gie de narration multi-canal.<\/p>\n<h5 data-section-id=\"10se0iv\" data-start=\"2925\" data-end=\"2941\">Port\u00e9e des travaux<\/h5>\n<ul data-start=\"2943\" data-end=\"3184\">\n<li data-section-id=\"ibrj9y\" data-start=\"2943\" data-end=\"2987\">Construit une strat\u00e9gie de contenu de lancement int\u00e9gr\u00e9e<\/li>\n<li data-section-id=\"11givnv\" data-start=\"2988\" data-end=\"3041\">Direction des r\u00e9seaux sociaux et storytelling d\u00e9velopp\u00e9s<\/li>\n<li data-section-id=\"jgl678\" data-start=\"3042\" data-end=\"3094\">Contenu du site web coordonn\u00e9 et message de lancement<\/li>\n<li data-section-id=\"s5ubww\" data-start=\"3095\" data-end=\"3133\">Alignement de la communication RP g\u00e9r\u00e9<\/li>\n<li data-section-id=\"8kg5ls\" data-start=\"3134\" data-end=\"3184\">Supervis\u00e9 les d\u00e9lais de lancement et les approbations de contenu<\/li>\n<\/ul>\n<h5 data-section-id=\"18bu8ii\" data-start=\"3191\" data-end=\"3210\">Approche de contenu<\/h5>\n<p data-start=\"3212\" data-end=\"3317\">Pour maximiser la visibilit\u00e9 dans un court laps de temps, la strat\u00e9gie s'est concentr\u00e9e sur une narration synchronis\u00e9e \u00e0 travers :<\/p>\n<ul data-start=\"3319\" data-end=\"3468\">\n<li data-section-id=\"1yqrzgw\" data-start=\"3319\" data-end=\"3364\">R\u00e9seaux sociaux pour la d\u00e9couverte et l'engagement<\/li>\n<li data-section-id=\"25n6km\" data-start=\"3365\" data-end=\"3416\">Contenu de site Web pour la cr\u00e9dibilit\u00e9 et la profondeur de la marque<\/li>\n<li data-section-id=\"l722h7\" data-start=\"3417\" data-end=\"3468\">Emplacements de relations publiques pour la port\u00e9e et la validation externe<\/li>\n<\/ul>\n<h5 data-section-id=\"1y055qh\" data-start=\"3475\" data-end=\"3492\">Syst\u00e8me de contenu<\/h5>\n<p data-start=\"3494\" data-end=\"3559\">Un flux de travail structur\u00e9 a \u00e9t\u00e9 mis en place pour aligner tous les collaborateurs :<\/p>\n<ul data-start=\"3561\" data-end=\"3766\">\n<li data-section-id=\"vgfwi7\" data-start=\"3561\" data-end=\"3602\">Planification centralis\u00e9e via Milanote<\/li>\n<li data-section-id=\"1y33zab\" data-start=\"3603\" data-end=\"3635\">Propri\u00e9t\u00e9 claire entre les \u00e9quipes<\/li>\n<li data-section-id=\"17au4fq\" data-start=\"3636\" data-end=\"3689\">Chronologies structur\u00e9es pour la production et les approbations<\/li>\n<li data-section-id=\"1gzyu8z\" data-start=\"3690\" data-end=\"3766\">Coordination interfonctionnelle entre les parties prenantes internes et externes<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-966a077 e-flex e-con-boxed e-con e-parent\" data-id=\"966a077\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d7fb184 e-con-full e-flex e-con e-child\" data-id=\"d7fb184\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe96a29 elementor-widget elementor-widget-image\" data-id=\"fe96a29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.behance.net\/gallery\/202410351\/Packaging-Design-Labon-Beens-Coffee\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"734\" src=\"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/Screenshot-2026-05-25-at-19.47.47-1-1024x734.png\" class=\"attachment-large size-large wp-image-1260\" alt=\"\" srcset=\"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/Screenshot-2026-05-25-at-19.47.47-1-1024x734.png 1024w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/Screenshot-2026-05-25-at-19.47.47-1-300x215.png 300w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/Screenshot-2026-05-25-at-19.47.47-1-768x550.png 768w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/Screenshot-2026-05-25-at-19.47.47-1-1536x1101.png 1536w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/Screenshot-2026-05-25-at-19.47.47-1-18x12.png 18w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/Screenshot-2026-05-25-at-19.47.47-1.png 1864w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62511e4 e-con-full e-flex e-con e-child\" data-id=\"62511e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24ca399 elementor-widget elementor-widget-text-editor\" data-id=\"24ca399\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 data-section-id=\"1rdt4un\" data-start=\"3773\" data-end=\"3822\"><span role=\"text\">Coordination de lancement et gestion inter-\u00e9quipes<\/span><\/h4>\n<h5 data-section-id=\"1xwbgcx\" data-start=\"3824\" data-end=\"3831\">R\u00f4le<\/h5>\n<p data-start=\"3833\" data-end=\"3923\">Acted as the central coordination lead across creative, production, PR, and digital teams.<\/p>\n<h5 data-section-id=\"10se0iv\" data-start=\"3930\" data-end=\"3946\">Port\u00e9e des travaux<\/h5>\n<ul data-start=\"3948\" data-end=\"4154\">\n<li data-section-id=\"qc7kxo\" data-start=\"3948\" data-end=\"4016\">Coordinated designers, copywriters, photographers, and web teams<\/li>\n<li data-section-id=\"1er5u7i\" data-start=\"4017\" data-end=\"4055\">Managed external PR collaborations<\/li>\n<li data-section-id=\"1oli21k\" data-start=\"4056\" data-end=\"4104\">Ensured consistency across all launch assets<\/li>\n<li data-section-id=\"5h8qqk\" data-start=\"4105\" data-end=\"4154\">Oversaw delivery timelines and execution flow<\/li>\n<\/ul>\n<h5 data-section-id=\"r1p2fr\" data-start=\"4161\" data-end=\"4173\">Ex\u00e9cution<\/h5>\n<p data-start=\"4175\" data-end=\"4214\">Collaboration transverse avec:<\/p>\n<ul data-start=\"4216\" data-end=\"4343\">\n<li data-section-id=\"d5nd53\" data-start=\"4216\" data-end=\"4231\">\u00c9quipe design<\/li>\n<li data-section-id=\"103up84\" data-start=\"4232\" data-end=\"4256\">Production packaging<\/li>\n<li data-section-id=\"1jc8y6m\" data-start=\"4257\" data-end=\"4273\">\u00c9quipe web<\/li>\n<li data-section-id=\"1nwym4k\" data-start=\"4274\" data-end=\"4306\">Agences de relations publiques &amp; partenaires m\u00e9dias<\/li>\n<li data-section-id=\"y9eqrw\" data-start=\"4307\" data-end=\"4343\">Photographes &amp; cr\u00e9ateurs de contenu<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b18056 e-flex e-con-boxed e-con e-parent\" data-id=\"4b18056\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64262a7 elementor-widget elementor-widget-text-editor\" data-id=\"64262a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 style=\"font-style: normal; color: #0f172a;\" data-section-id=\"8hjwkg\" data-start=\"4350\" data-end=\"4377\"><span role=\"text\">Relations presse &amp; visibilit\u00e9 m\u00e9dia<\/span><\/h4>\n<h5 style=\"font-style: normal; color: #0f172a;\" data-section-id=\"1iamj73\" data-start=\"4379\" data-end=\"4396\">Couverture m\u00e9diatique<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ad9c4e e-flex e-con-boxed e-con e-parent\" data-id=\"0ad9c4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9ca9e3a e-con-full e-flex e-con e-child\" data-id=\"9ca9e3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a99507c elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"a99507c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/firstindia.co.in\/news\/health\/la-bons-channi-brew-specialty-coffee-breaking-barriers\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/first-india.jpg\" class=\"attachment-large size-large wp-image-1261\" alt=\"\" srcset=\"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/first-india.jpg 512w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/first-india-300x300.jpg 300w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/first-india-150x150.jpg 150w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/first-india-12x12.jpg 12w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6d3d48 e-con-full e-flex e-con e-child\" data-id=\"d6d3d48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72ce616 elementor-widget elementor-widget-image\" data-id=\"72ce616\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/m.dailyhunt.in\/news\/india\/english\/theindiasaga-epaper-indsaga\/beyond+the+bean+la+bo%20n+s+artisanal+approach+to+coffee+roasting-newsid-n611181840?listname=newspaperLanding%20&#038;topic=sagacorner&#038;index=0&#038;topicIndex=0&#038;mode=pwa&#038;action=click\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"168\" src=\"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/daily-hunt.png\" class=\"attachment-large size-large wp-image-1262\" alt=\"\" srcset=\"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/daily-hunt.png 300w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2024\/02\/daily-hunt-18x10.png 18w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d507a12 e-flex e-con-boxed e-con e-parent\" data-id=\"d507a12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18b9d7e elementor-widget elementor-widget-text-editor\" data-id=\"18b9d7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-size: 16px;\">Ces publications ont contribu\u00e9 \u00e0 \u00e9tablir la cr\u00e9dibilit\u00e9 initiale de la marque et \u00e0 \u00e9largir sa visibilit\u00e9 aupr\u00e8s des audiences lors du lancement.<\/p>\n<h4 style=\"font-style: normal; color: #0f172a;\" data-section-id=\"1f1526v\" data-start=\"4564\" data-end=\"4586\"><span role=\"text\">Lancement &amp; r\u00e9sultats<\/span><\/h4>\n<ul style=\"font-size: 16px; font-style: normal; font-weight: 400;\" data-start=\"4588\" data-end=\"4883\">\n<li style=\"font-size: 16px;\" data-section-id=\"1pfcass\" data-start=\"4588\" data-end=\"4639\">Lancement r\u00e9ussi dans un d\u00e9lai de 3 mois<\/li>\n<li style=\"font-size: 16px;\" data-section-id=\"zsh4m6\" data-start=\"4640\" data-end=\"4690\">Mise en place d\u2019une pr\u00e9sence de marque coh\u00e9rente sur plusieurs plateformes<\/li>\n<li style=\"font-size: 16px;\" data-section-id=\"143y9f9\" data-start=\"4691\" data-end=\"4755\">D\u00e9veloppement de workflows scalables pour la production de contenu future<\/li>\n<li style=\"font-size: 16px;\" data-section-id=\"h3as26\" data-start=\"4756\" data-end=\"4819\">Assurer l\u2019alignement entre les \u00e9quipes cr\u00e9atives, PR et digital<\/li>\n<li style=\"font-size: 16px;\" data-section-id=\"usxyk8\" data-start=\"4820\" data-end=\"4883\">Cr\u00e9ation d\u2019une base solide pour une communication de marque continue<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Agency:\u00a0Arting Out LoudRole:\u00a0Creative Content Manager \u2192 Account ManagerTime: February 2024- July 2024Scope: Brand Strategy, Visual Identity, Packaging, Content Strategy, Social Media, PR Coordination, Launch Management La Bon Coffee &amp; Beans is a specialty coffee brand positioned around craft, process, and everyday accessibility within the Indian premium coffee market. The project focused on building the brand [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[],"tags":[],"class_list":["post-272","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Bon Coffee &amp; 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