{"id":1141,"date":"2026-05-15T17:09:03","date_gmt":"2026-05-15T16:09:03","guid":{"rendered":"https:\/\/thirdspacestrategy.com\/?p=1141"},"modified":"2026-06-03T10:19:08","modified_gmt":"2026-06-03T09:19:08","slug":"barberos-building-a-nostalgia-driven-premium-grooming-brand","status":"publish","type":"post","link":"https:\/\/thirdspacestrategy.com\/fr\/barberos-building-a-nostalgia-driven-premium-grooming-brand\/","title":{"rendered":"Barbers-construire une marque de grooming haut de gamme port\u00e9e par la nostalgie"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1141\" class=\"elementor elementor-1141\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bc10dd e-flex e-con-boxed e-con e-parent\" data-id=\"3bc10dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66ba4b2 elementor-widget elementor-widget-text-editor\" data-id=\"66ba4b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"entry-title ast-blog-single-element\" style=\"box-sizing: inherit; font-size: 1.875rem; font-style: normal; font-weight: 400; color: #0f172a; line-height: 1.3;\"><a style=\"box-sizing: inherit; color: #181823; transition-property: all; font-weight: 400;\" href=\"https:\/\/thirdspacestrategy.com\/fr\/barberos-building-a-nostalgia-driven-premium-grooming-brand\/\" rel=\"bookmark\">Barbers-construire une marque de grooming haut de gamme port\u00e9e par la nostalgie<\/a><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d5ba2f e-con-full e-flex e-con e-parent\" data-id=\"0d5ba2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7e60aba e-con-full e-flex e-con e-child\" data-id=\"7e60aba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75aeda8 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"75aeda8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"684\" height=\"462\" src=\"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-25-at-12.06.09.webp\" class=\"attachment-large size-large wp-image-912\" alt=\"\" srcset=\"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-25-at-12.06.09.webp 684w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-25-at-12.06.09-300x203.webp 300w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a87eaf e-con-full e-flex e-con e-child\" data-id=\"0a87eaf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38e3635 elementor-widget elementor-widget-text-editor\" data-id=\"38e3635\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-size: 16px; font-style: normal;\"><span style=\"font-weight: bold; font-style: inherit;\">Agence :<\/span><span style=\"font-style: inherit;\"><span style=\"font-weight: inherit;\">\u00a0Arting Out Loud<\/span><br \/><\/span><span style=\"font-weight: bold;\">R\u00f4le :<\/span>\u00a0Responsable de contenu et de compte<br \/><span style=\"font-weight: bold;\">Dur\u00e9e<\/span>: Octobre 2022 \u2013 Juin 2024<br \/><span style=\"font-weight: bold;\">P\u00e9rim\u00e8tre : Branding, identit\u00e9 visuelle, strat\u00e9gie de contenu, social media, lancement et coordination des campagnes paid media<\/span><\/p>\n<p style=\"font-size: 16px; font-style: normal;\">Barberos est une marque de grooming et de lifestyle haut de gamme, bas\u00e9e \u00e0 Bangalore en Inde, construite autour de la culture contemporaine des barbershops.<\/p>\n<p style=\"font-size: 16px; font-style: normal;\">La marque a \u00e9t\u00e9 con\u00e7ue pour exploiter une puissante intuition \u00e9motionnelle :<br \/><span style=\"font-weight: bold;\">La fid\u00e9lit\u00e9 et la nostalgie de longue date des hommes pour leurs barbiers.<\/span><\/p>\n<p style=\"font-size: 16px; font-style: normal;\">L'objectif \u00e9tait de traduire cette familiarit\u00e9 culturelle en une marque contemporaine et \u00e9volutive, ainsi qu'en un \u00e9cosyst\u00e8me num\u00e9rique.<\/p>\n<p>\u00a0<\/p>\n<h4 style=\"font-style: normal; color: #0f172a;\">\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab4ba9a e-flex e-con-boxed e-con e-parent\" data-id=\"ab4ba9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-076d206 elementor-widget elementor-widget-text-editor\" data-id=\"076d206\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Strat\u00e9gie de Marque et Positionnement<\/h4><h5>D\u00e9fi<\/h5><p>Les fondateurs avaient une vision forte pour une marque de barbier moderne, mais pas d'identit\u00e9, de ton ou de syst\u00e8me de communication d\u00e9finis.<\/p><p>Le d\u00e9fi \u00e9tait de traduire cette vision en :\u00a0<\/p><ul><li>Un positionnement de marque clair<\/li><li>Un cadre narratif coh\u00e9rent<\/li><li>Un \u00e9cosyst\u00e8me de contenu \u00e9volutif pour le lancement et la croissance<\/li><\/ul><h5>Orientation strat\u00e9gique<\/h5><p>Nous avons positionn\u00e9 Barberos comme :<br \/>Une marque de barbier moderne alliant l'h\u00e9ritage de la barbierie traditionnelle \u00e0 la culture du style de vie contemporain.<\/p><h5>Id\u00e9e cl\u00e9<\/h5><p>Les barbiers ne sont pas de simples prestataires de services \u2013 ce sont des relations personnelles de longue dur\u00e9e, b\u00e2ties sur la confiance et la routine.<\/p><h5>Piliers de la marque<\/h5><ul><li>Expertise et \u00e9ducation en toilettage<\/li><li><span style=\"font-style: inherit; font-weight: inherit;\">Culture et rituels de la barbier<\/span><\/li><li>Communaut\u00e9 et identit\u00e9 de style de vie<\/li><li>Transfomations et confiance des clients<\/li><\/ul><h4>Image de marque et identit\u00e9 visuelle<\/h4><h5>R\u00f4le<\/h5><p>Dirig\u00e9 le d\u00e9veloppement du syst\u00e8me d'identit\u00e9 de marque en collaboration avec les designers et les fondateurs.<\/p><h5>Port\u00e9e des travaux<\/h5><ul><li>Traduction du positionnement de marque en langage visuel<\/li><li>Entr\u00e9es pour la direction et le raffinement du logo<\/li><li>La typographie et un syst\u00e8me de mise en page bas\u00e9 sur une grille<\/li><li>D\u00e9finition de la palette de couleurs<\/li><li>Ton visuel et direction photographique<\/li><li>Langage visuel<ul><li>Palette masculine forte et haut de gamme<\/li><li>Photographie cin\u00e9matographique \u00e0 contraste \u00e9lev\u00e9<\/li><li>Composition \u00e9ditoriale<\/li><li>Mises en page \u00e9pur\u00e9es et structur\u00e9es inspir\u00e9es des magazines de lifestyle\u00a0<\/li><\/ul><\/li><\/ul><h5>R\u00e9sultat<\/h5><p>Un syst\u00e8me d'identit\u00e9 visuelle coh\u00e9rent qui positionne Barberos comme une marque de toilettage haut de gamme mais ancr\u00e9e dans la culture.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74d1346 e-con-full e-flex e-con e-parent\" data-id=\"74d1346\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a192138 e-con-full e-flex e-con e-child\" data-id=\"a192138\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d2d894 elementor-widget elementor-widget-image\" data-id=\"0d2d894\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.behance.net\/gallery\/154692923\/Branding-and-Visual-Identity-Barberos\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"797\" src=\"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-25-at-17.38.20-2-1024x797.png\" class=\"attachment-large size-large wp-image-1235\" alt=\"\" srcset=\"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-25-at-17.38.20-2-1024x797.png 1024w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-25-at-17.38.20-2-300x233.png 300w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-25-at-17.38.20-2-768x598.png 768w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-25-at-17.38.20-2-1536x1195.png 1536w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-25-at-17.38.20-2-15x12.png 15w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-25-at-17.38.20-2.png 1866w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-547a6bd e-flex e-con-boxed e-con e-parent\" data-id=\"547a6bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c10c3b7 elementor-widget elementor-widget-text-editor\" data-id=\"c10c3b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Strat\u00e9gie de contenu et Direction des r\u00e9seaux sociaux<\/h4>\n<h5>R\u00f4le<\/h5>\n<p>A dirig\u00e9 la strat\u00e9gie des m\u00e9dias sociaux, la planification du contenu et le d\u00e9veloppement du ton de voix.<\/p>\n<h5>Port\u00e9e des travaux<\/h5>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Construit une strat\u00e9gie de contenu pour les m\u00e9dias sociaux \u00e0 partir de z\u00e9ro<\/li>\n<li>Ton de voix d\u00e9fini (confiant, minimaliste, haut de gamme, ax\u00e9 sur la communaut\u00e9)<\/li>\n<li>Piliers de contenu et formats cr\u00e9\u00e9s<\/li>\n<li>Th\u00e8mes de contenu r\u00e9currents con\u00e7us pour la coh\u00e9rence\u00a0<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h5>Piliers de contenu<\/h5>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Formation et expertise en toilettage<\/li>\n<li>Culture et narration des barbershops<\/li>\n<li>Contenu sur le style de vie communautaire<\/li>\n<li>Transformations des clients<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h5>Ex\u00e9cution<\/h5>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Strat\u00e9gie de lancement des m\u00e9dias sociaux tout au long de notre collaboration<\/li>\n<li>Direction et planification mensuelles du contenu<\/li>\n<li>Coordination avec les designers et les r\u00e9dacteurs<\/li>\n<li>Alignement visuel et r\u00e9dactionnel pour toutes les publications<\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83a6fe3 e-flex e-con-boxed e-con e-parent\" data-id=\"83a6fe3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a78e641 e-con-full e-flex e-con e-child\" data-id=\"a78e641\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc887b7 elementor-widget elementor-widget-image\" data-id=\"bc887b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/05\/baberos-grid-2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"baberos grid\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM1NiwidXJsIjoiaHR0cHM6XC9cL3RoaXJkc3BhY2VzdHJhdGVneS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA1XC9iYWJlcm9zLWdyaWQtMi5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"552\" height=\"1024\" src=\"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/05\/baberos-grid-2-552x1024.jpg\" class=\"attachment-large size-large wp-image-1356\" alt=\"\" srcset=\"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/05\/baberos-grid-2-552x1024.jpg 552w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/05\/baberos-grid-2-162x300.jpg 162w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/05\/baberos-grid-2-768x1425.jpg 768w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/05\/baberos-grid-2-828x1536.jpg 828w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/05\/baberos-grid-2.jpg 861w\" sizes=\"(max-width: 552px) 100vw, 552px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Flux d'\u00e9chantillons du lancement de la marque<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a587210 e-con-full e-flex e-con e-child\" data-id=\"a587210\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e065be elementor-widget elementor-widget-text-editor\" data-id=\"7e065be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"font-size: 16px; font-style: normal; font-weight: 400;\"><span style=\"font-size: 1.5rem; color: #0f172a; font-family: 'IBM Plex Serif', serif; font-style: inherit; font-weight: 600;\">Strat\u00e9gie de lancement et coordination inter-\u00e9quipes<\/span><\/h5>\n<h5 style=\"font-style: normal; color: #0f172a;\">R\u00f4le<\/h5>\n<p style=\"font-size: 16px; font-style: normal; font-weight: 400;\">Agir en tant que responsable du compte central, en coordonnant plusieurs \u00e9quipes.<\/p>\n<h5 style=\"font-style: normal; color: #0f172a;\">Port\u00e9e des travaux<\/h5>\n<ul style=\"font-size: 16px; font-style: normal; font-weight: 400;\">\n<li style=\"font-size: 16px; list-style-type: none;\">\n<ul style=\"font-size: 16px;\">\n<li style=\"font-size: 16px;\">Gestion du lancement sur les r\u00e9seaux sociaux et le web<\/li>\n<li style=\"font-size: 16px;\">\u00c9quipes de conception, de r\u00e9daction, de SMM et de m\u00e9dias payants coordonn\u00e9es<\/li>\n<li style=\"font-size: 16px;\">Assur\u00e9 la coh\u00e9rence de la marque sur tous les points de contact<\/li>\n<li style=\"font-size: 16px;\">Supervis\u00e9 les \u00e9ch\u00e9ances de production et la livraison<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h5 style=\"font-style: normal; color: #0f172a;\">Ex\u00e9cution<\/h5>\n<ul style=\"font-size: 16px; font-style: normal; font-weight: 400;\">\n<li style=\"font-size: 16px; list-style-type: none;\">\n<ul style=\"font-size: 16px;\">\n<li style=\"font-size: 16px;\">Lancer la planification de la grille de contenu<\/li>\n<li style=\"font-size: 16px;\">Structure de d\u00e9ploiement de campagne<\/li>\n<li style=\"font-size: 16px;\">Alignement interfonctionnel entre :<br \/>\n<ul style=\"font-size: 16px;\">\n<li style=\"font-size: 16px; list-style-type: none;\">\u00a0<\/li>\n<\/ul>\n<ul style=\"font-size: 16px;\">\n<li style=\"font-size: 16px; list-style-type: none;\">\n<ul style=\"font-size: 16px;\">\n<li style=\"font-size: 16px;\">D\u00e9veloppement web<\/li>\n<li style=\"font-size: 16px;\">\u00c9quipe m\u00e9dias payants<\/li>\n<li style=\"font-size: 16px;\">L'\u00e9quipe de gestion des r\u00e9seaux sociaux<\/li>\n<li style=\"font-size: 16px;\">R\u00e9dacteurs publicitaires<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4>\u00a0<\/h4>\n<h5 style=\"font-style: normal; color: #0f172a;\">Croissance post-lancement et gestion des comptes<\/h5>\n<h5 style=\"font-style: normal; color: #0f172a;\">R\u00f4le<\/h5>\n<p style=\"font-size: 16px; font-style: normal; font-weight: 400;\">Poursuite en tant que responsable de compte et de contenu apr\u00e8s le lancement.<\/p>\n<h5 style=\"font-style: normal; color: #0f172a;\">Port\u00e9e des travaux<\/h5>\n<ul style=\"font-size: 16px; font-style: normal; font-weight: 400;\">\n<li style=\"font-size: 16px; list-style-type: none;\">\n<ul style=\"font-size: 16px;\">\n<li style=\"font-size: 16px;\">Planification et r\u00e9vision du contenu des m\u00e9dias sociaux en cours<\/li>\n<li style=\"font-size: 16px;\">Supervision de campagne et alignement des performances<\/li>\n<li style=\"font-size: 16px;\">Coordination de la cr\u00e9ation de contenu publicitaire payant<\/li>\n<li style=\"font-size: 16px;\">Coh\u00e9rence de la marque sur tous les canaux<\/li>\n<li style=\"font-size: 16px;\">Revues inter-\u00e9quipes hebdomadaires et orientations<\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e391fe1 e-flex e-con-boxed e-con e-parent\" data-id=\"e391fe1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fdc4680 e-con-full e-flex e-con e-child\" data-id=\"fdc4680\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2792926 elementor-widget elementor-widget-image\" data-id=\"2792926\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-25-at-17.16.10.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Post Performance snapshot 2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTI1MiwidXJsIjoiaHR0cHM6XC9cL3RoaXJkc3BhY2VzdHJhdGVneS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA1XC9TY3JlZW5zaG90LTIwMjYtMDUtMjUtYXQtMTcuMTYuMTAud2VicCJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"636\" height=\"1024\" src=\"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-25-at-17.16.10-636x1024.png\" class=\"attachment-large size-large wp-image-1252\" alt=\"\" srcset=\"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-25-at-17.16.10-636x1024.png 636w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-25-at-17.16.10-186x300.png 186w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-25-at-17.16.10-7x12.png 7w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-25-at-17.16.10.webp 702w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e161fdf e-con-full e-flex e-con e-child\" data-id=\"e161fdf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6e4473 elementor-widget elementor-widget-image\" data-id=\"c6e4473\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-25-at-17.18.08.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Post Performance snapshot 3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTI1MywidXJsIjoiaHR0cHM6XC9cL3RoaXJkc3BhY2VzdHJhdGVneS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA1XC9TY3JlZW5zaG90LTIwMjYtMDUtMjUtYXQtMTcuMTguMDgucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"704\" src=\"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-25-at-17.18.08.png\" class=\"attachment-large size-large wp-image-1253\" alt=\"\" srcset=\"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-25-at-17.18.08.png 724w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-25-at-17.18.08-300x292.png 300w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-25-at-17.18.08-12x12.png 12w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ef0ae0 e-con-full e-flex e-con e-child\" data-id=\"1ef0ae0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e76f625 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"e76f625\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-25-at-17.19.37.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Post Performance snapshot 1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTI1MSwidXJsIjoiaHR0cHM6XC9cL3RoaXJkc3BhY2VzdHJhdGVneS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA1XC9TY3JlZW5zaG90LTIwMjYtMDUtMjUtYXQtMTcuMTkuMzcud2VicCJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"832\" height=\"882\" src=\"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-25-at-17.19.37.webp\" class=\"attachment-large size-large wp-image-1251\" alt=\"\" srcset=\"https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-25-at-17.19.37.webp 832w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-25-at-17.19.37-283x300.webp 283w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-25-at-17.19.37-768x814.webp 768w, https:\/\/thirdspacestrategy.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-25-at-17.19.37-11x12.png 11w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cfd30f7 e-flex e-con-boxed e-con e-parent\" data-id=\"cfd30f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef90fff elementor-widget elementor-widget-text-editor\" data-id=\"ef90fff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Instantan\u00e9s de performance d'une des campagnes de contenu et de m\u00e9dias payants en phase de lancement con\u00e7ues pour renforcer la pr\u00e9sence num\u00e9rique et l'engagement pr\u00e9coce du public.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Barberos- Building a Nostalgia-Driven Premium Grooming Brand Agency:\u00a0Arting Out LoudRole:\u00a0Content &amp; Account ManagerTime: October 2022 \u2013 June 2024Scope: Branding, Visual Identity, Content Strategy, Social Media, Launch, Paid Media Coordination Barberos is a premium grooming and lifestyle brand based in Bangalore, India, built around modern barbershop culture. The brand was designed to tap into a powerful [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"normal-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"disabled","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[],"tags":[],"class_list":["post-1141","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Barberos- Building a Nostalgia-Driven Premium Grooming Brand<\/title>\n<meta name=\"description\" content=\"Barberos- Building a Nostalgia-Driven Premium Grooming Brand Agency:\u00a0Arting Out LoudRole:\u00a0Content &amp; 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